THE ROLE OF PUBLIC RELATIONS IN ACHIEVING ORGANIZATION OBJECTIVES
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ABSTRACT
The main aim of this study is to examine the role of public relations in achieving organizational objectives using Polaris Bank Plc, FCT Abuja as case study. The study adopted a survey research design and with the aid of convenient sampling method, the researcher enrolled 36 participants for the study who are staff in three(3) selected branches of Polaris Bank in Abuja. Well structured questionnaire was issued to the respondent of which a total of 30 responses were received and validated for the study. Data was was presented in tables and frequencies. Result were analyzed using simple percentage, mean and standard deviation which provided answers to the research questions. The study therefore recommends that Managers should ensure that during employment that they give those who are qualified and experienced the position of PR. More so 4.Management board of organizations should create an enabling environment for high performance of public relations. They should be provided with the necessary office equipment and the needed logistics to ensure effective operation and they should not combine their role with administration as this can impede their effectiveness
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